Be the change

By GottaLaff

We have another winner:

[...] Advertising Age, the bible of Madison Avenue, named the Obama campaign “Marketer of the Year” last fall, citing in particular its ability to brand itself. Obama beat out marketing heavyweights like Apple, Nike and Coors. And that was before he got elected.

Mr. Obama’s inaugural committee is now marketing a new version of the iconic “Hope” poster that became a phenomenon during the campaign and helped brand the candidate, certainly in the minds of the young.

The new poster was created by Shepard Fairey, the California street artist who created the original image.

He designed this one specifically for the inauguration. “Be The Change,” the poster instructs. It takes the now-familiar red and blue image of Mr. Obama and sets it against a backdrop of the Capitol and the White House.

Here's the original:

The new poster, unlike the old, is a limited edition — and the money goes to Mr. Obama’s inaugural committee.

Let's hope Obama's presidency is as successful as his marketing efforts.