Reset impressions, define John Sidney McCain

By GottaLaff

Marc Ambinder, re: The new poll numbers, in part:

But think of this development as simply a beachhead growing a few inches taller against a very powerful wave. Eight years of Republicans and President Bush. A Democratic advantage on the economy -- an economy which is not improving. A Democratic GOTV advantage. A Democratic enthusiasm advantage. A Democratic down-ballot advantage. And McCain was always, inevitably going to grow stronger as partisanship set in. A segment of Obama's independent and Democratic vote was an anti-Clinton vote; Obama looked good in comparison to Clinton. Without Clinton, Obama was just a personality. The campaign has struggled to find a way to reset those impressions, and some folks have probably drifted.

McCain has given them something to think about this summer: Obama. And Obama hasn't returned the favor. He hasn't defined McCain in a visceral way, yet. He hasn't demonstrated that he can connect with working class white voters, although voters do find him empathetic enough. He can do both of these at the convention, and there are indications that he's doing the former in states with advertising.

Reset those impressions. Define McCain. See previous post.