This is a serious Whoa moment. Via Politico, Ben shares an email that a Republican consultant sent him. I'll just post part, go here to read the rest.
Recently, he conducted a focus group in an upper-Midwestern state, showing them the kind of ad he thought would work: A no-holds-barred attack, cut for an independent group, which hasn't aired.
I'm just going to reprint his amazed e-mail about the focus group:
Reagan Dems and Independents. Call them blue-collar plus. Slightly more Target than Walmart.
Yes, the spot worked. Yes, they believed the charges against Obama. Yes, they actually think he's too liberal, consorts with bad people and WON'T BE A GOOD PRESIDENT...but they STILL don't give a f***. They said right out, "He won't do anything better than McCain" but they're STILL voting for Obama.
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