Friday, March 20, 2009

Nielsen: Obama visit a big boost for Leno ratings


Good because other than the oopsy, he was concise, understandable and very personable.

Last night's appearance by President Barack Obama was a ratings boon for The Tonight Show. The audience in metered overnight cities like Baltimore was the highest since Jan. 24, 2005, when the show featured a tribute to Johnny Carson, according to Nielsen figures released by NBC.

The last time Tonight scored a higher overnight rating was on May 14, 1998 -- the night of the finale of Seinfeld when the cast appeared on Leno's program. Overnight ratings for last night's show were the fourth-highest in the 16-year history of Leno's show.

Bottom line, one out of every four TVs is use last night was tuned The Tonight Show last night. The overnight ratings from metered markets are not conclusive or final. But they generally match up when final figures are released.

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