By GottaLaff
On a very related note: this week, former Newsweek reporter Richard Wolffe was a guest-host on MSNBC's Countdown while Keith Olbermann is on vacation. When Olbermann is there, Wolffe is a very frequent guest on Countdown, where he is called an "MSNBC political analyst" and comments on political news. All of this, despite the fact that Wolffe left Newsweek last March in order to join "Public Strategies, Inc.," the corporate communications firm run by former Bush White House Communications Director Dan Bartlett, its President and CEO.
I posted about that when he made the move, here.
According to the Press Release they issued to announce Wolffe's joining the company:
Wolffe, most recently Newsweek's senior White House correspondent, officially assumes his new position as a senior strategist on April 13, 2009. He will be based in the firm's Washington office, where he will advise several of its top clients. . . .
Public Strategies, Inc. is a business advisory firm that serves a diverse clientele including some of the world's largest and best-known corporations, nonprofit organizations, associations and professional firms. Public Strategies helps forward-thinking organizations assess public opinion and risk, and develops strategies for managing corporate reputation and uncertainty. Much of its practice involves managing high-stakes campaigns for corporate clients, anticipating and responding to crises.
Having Richard Wolffe host an MSNBC program -- or serving as an almost daily "political analyst" -- is exactly tantamount to MSNBC's just turning over an hour every night to a corporate lobbyist. Wolffe's role in life is to advance the P.R. interests of the corporations that pay him, including corporations with substantial interests in virtually every political issue that MSNBC and Countdown cover. Yet MSNBC is putting him on as a guest-host and "political analyst" on one of its prime-time political shows. What makes that even more appalling is that, as Ana Marie Cox first noted, neither MSNBC nor Wolffe even disclose any of this.
[...] Wolffe himself -- when it was previously revealed that he was exploiting his position as a Newsweek reporter covering the Obama campaign to leverage access to Obama in order to write a glowing book about him -- said this:
And [Wolffe] suggested he’s not that different from other reporters in an era in which the business and the profession of journalism have gotten closer and closer.
"The idea that journalists are somehow not engaged in corporate activities is not really in touch with what's going on. Every conversation with journalists is about business models and advertisers," he said, recalling that, on the day after the 2008 election, Newsweek sent him to Detroit to deliver a speech to advertisers.
"You tell me where the line is between business and journalism," he said.
That's who MSNBC is presenting as a host and "political analyst" on one of its news commentary programs: someone who is paid by large corporations to propagandize the public and who explicitly says that "journalists are engaged in corporate activities." Then again, MSNBC itself is censored by its corporate executives to ensure that the parent company's corporate interests are advanced by its "news reporting," so in many ways, Wolffe's sleaze and corporate whoredom are the perfect face for this network.
These dual stories of GE/Olbermann and Wolffe reveal what NBC and MSNBC really are about as vividly as anything since the "military analyst" scandal.
Remember that scandal? Propaganda from the mouths of paid military analysts fed to us about the Iraq War? Greenwald has more:
UPDATE: On Richard Wolffe's bio page at Public Strategies, Inc., the role he plays on MSNBC and NBC News is actually touted to the firm's corporate clients and potential clients:
In addition, Wolffe is an NBC political analyst. He provides political commentary on several MSNBC programs, Meet The Press, and TODAY.
They're basically telling their clients and prospective clients: if you hire us to control and disseminate your political messaging, you'll have someone working for you -- Richard Wolffe -- who has a regular platform on MSNBC and NBC News, where he's presented as an independent "political analyst." [...] How much more blatantly sleazy could that be?
I gave you a few relevant excerpts, but please go read the whole thing here. Glenn Greenwald did some excellent reporting which, with any luck, should open a few eyes.
Not a pretty picture.
.jpg)