Friday, April 30, 2010

"Freshly Ground Black People" error boosts book sales

By GottaLaff

http://www.your3dsource.com/images/omfganimatedgif_01.gif

This is disgusting. Book sales have actually increased (although the number of books sold is tiny, but still...) since this happened:

Penguin Group Australia accidentally published copies of the Pasta Bible containing an unfortunate spell check error. A recipe calling for "salt and freshly ground black pepper" actually read "salt and freshly ground black people." The company is destroying and reprinting 7,000 copies of the book, but not recalling ones that have already hit bookstores. According to the company's head of publishing, Bob Sessions, it was an honest mistake.

That was then. This is now:

Since news of the misprint broke, sales have increased nearly four-fold, according to TheBookseller.com.

Sales increased, not just curiosity. People spent their hard-earned money on a book with that title.

Who is buying those books? And why? That was rhetorical.

Frustrated Emoticons And Smileys | GraphicsGrotto.com

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