Friday, February 5, 2010

Focus on the Family to air second ad during Super Bowl pre-game

By GottaLaff

http://media.nola.com/sugarbowl_impact/photo/tim-tebow-bible-versejpg-d9d556ff3e6d7534_medium.jpg

My previous posts on this subject are here (scroll).

So!

One Super Bowl spot wasn't enough.

Nor was collaborating with CBS on writing the ads enough (something that CBS does with no other advertiser).

Now Focus on the Family is getting outright piggy. Their second ad-- yes, second-- will air during the pre-game show, starring the Tebows:
More details on the organizations ads:

Although Focus on the Family won’t reveal its ads’ details, CEO Jim Daly says the original ad was rejected by CBS. In it, Pam Tebow, who was advised by a doctor to have an abortion for medical reasons when pregnant with her son, said, “Both of our lives were at risk.”

“They felt that was too much,” he says. “So we dropped the line. We didn’t fight them.” The word “abortion” is never used.

The ad is “an open discussion on the sanctity of human life — not just the issue of abortion,” Daly says. It was made for less than $100,000 with “a bit of humor in it — in fitting with the Super Bowl theme.”

I bet it's a real laugh riot. Maybe they'll even do a CBS Tebow sit-com spin-off, "The Peoples' Anti-Choice Awards".

Oh, and in the interest of fairness, since CBS won't air this Planned Parenthood pro-choice response ad, TPC will:

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