By GottaLaff
Photograph: Virginia Sherwood/NBC
UPDATE: August '09 Ratings: MSNBC Down, But Maddow Up (h/t: Shoq)
As if we didn't know:
Rachel Maddow first came on my radar in the spring of 2004, when she, along with Lizz Winstead and Chuck D of Public Enemy hosted an early morning radio show called Unfiltered on the newly minted Air America, an attempt to counter rightwing talk radio with liberal programming.
[...] I wanted other people to learn about this Maddow character, who brought to every episode a dynamic mix of sparkling good humour, intelligent analysis and a broad view of what issues should matter.
Unfiltered didn't make the first round of reshuffling at Air America, but Maddow hung in, hosting her own eponymous radio show and eventually moving to television, first as a guest pundit and now as a host of her own night time political talkshow on MSNBC. [...]
It was mostly hard to imagine a cable news network rewarding a pundit for being sober-minded and nuanced in her analysis, as well as suspicion that homophobia would prevent it from promoting a lesbian who favours a more masculine way of dressing.
But 2008 was a year for re-arranging American expectations about who gets to have a voice in public. [...] In a very short period of time, the unthinkable became the reality, and Maddow had her very own MSNBC programme.
Maddow's audience is still small, but she inspires devotion in her fans, because she doesn't fit the tedious mould of most political talkshow hosts. Maddow openly identifies with the wild world of the liberal blogosphere, and even went so far as to wear pajamas on her show to cheekily demonstrate solidarity with bloggers after Palin denounced the netroots.
Like bloggers, Maddow knows that the key to building rapport with your audience isn't making yourself into an aloof portrayal of authority, but to show your human side and sense of humour. To this end, Maddow lets her idiosyncrasies become known, such as her obsession with classic cocktails.
But what really endears her to American liberals is the way she takes her job and the authority it gives her seriously. Maddow is less interested in the shouting fests that dominate most cable news and instead favours in-depth interviews with experts who are permitted to show their expertise on air without being interrupted. Hers may be the only show on cable news were feminists come on air to speak their minds without being paired off with belligerent sexists who dominate the conversation by yelling over their points.
Stop. That last part deserves some applause.
Okay, good, thank you. Moving on:
But Maddow isn't opposed to fair-mindedness. She often brings on conservatives for the same kind of in-depth interviews, and even when she strongly disagrees, she always gives them a chance to air their views (and generally hang themselves with those views). Her show is the exact opposite of Bill O'Reilly's show. Where he cuts people off for saying things he doesn't like, Maddo
Stop again. Sorry. I can't help myself.
Alrighty. Here we go:
She also gives far more coverage to issues other hosts avoid because they're big downers. Maddow is the only reliable source of televised information on the growing problem of domestic terrorism in the US, and the only mainstream pundit to pay attention to the network of anti-abortion activists that quietly support the few that work up the courage to shoot doctors or bomb clinics. She doesn't treat the rapid growth of the extreme right in America like it's a joke or a minimal issue, as do other hosts, but as a serious threat to our democracy.
Damn. Here comes the dreaded BUT:
BUT
The dumbing down of America is kicking in big time. Shame on us.It seems that now, most liberals have turned off their TVs and returned to getting most information from the internet, and Maddow's ratings have plummeted as a result. [...]
Hopefully, the next round of US elections will push her ratings back up again, because we can't afford to lose the sole voice of intellectual liberalism in the cable news desert.
H/t: Ellen
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