Young Republicans organize on the Interwebs

By GottaLaff

Cyber community organizing? By Republicans? They must be socialists, and from the looks of their message, scared ones who are adopting some of Obama's strategies:

Tonight, they're launching a website, www.rebuildtheparty.com, and will ask RNC chairman candidates to support their platform, which puts a premium on Internet organizing and technology. [...]

All of them are under 40; they have affiliations with different prospective 2012 presidential candidates; they had different opinions of Sarah Palin; they're interested in building a permanent grassroots volunteer infrastructure (apart from state parties if necessary) and candidate recruitment.

The challenge is daunting, but if we adopt a strongly anti-Washington message and charge hard against Obama and the Democrats, we will energize our grassroots base. Among other benefits, this will create real demand for new ways to organize and route around existing power structures that favor the Democrats. And, you will soon discover, online organizing is by far the most efficient way to transform our party structures to be able to compete against what is likely to be a $1 billion Obama re-election campaign in 2012.

Our near loss in the 2000 election sparked the 72 Hour program, after a brutal realization that we were being out-hustled in GOTV activities in the final days. Our partial success in the 2000 election didn't blind us to the need for change, and our eyes must be wide open now. Barack Obama and the Democrats' ability to build their entire fundraising, GOTV, and communications machine from the Internet is the #1 existential challenge to our existing party model.[...]

This goal seems daunting, but it forces us to think creatively about creating the sharpest, most compelling messages that will make people want to join us by the millions. If Newt Gingrich and T. Boone Pickens could each build an army of 1.4 million activists around energy, and Barack Obama could recruit 3 million to receive his VP selection by text message, then we know this is possible. If anything, given where the Internet will be in 2 or 4 years, we are low-balling the potential to create a new Republican online army.

Hold campaigns and local parties accountable. As important as it is that we invest in new technology at the national level, we must remember that the RNC's primary objective is to win races state by state and district by district, not build up its own brand.

[...]As much high-level attention must be paid to candidates' online strategy as with the number of voter contacts made into a particular district or if the right media strategist is working the race. We must end a sense of dependence on the RNC at all levels -- in which the RNC simply turns over its lists -- and set goals that the campaigns must find creative and aggressive ways to meet:

In target 2010 Congressional races, we recommend setting a standard of at least 5,000 in-district online activists recruited, and a minimum of $100,000 raised online.

Would that be anything like spreading the wealth?