By GottaLaff

Oh, why not:
Washington and the media are obsessed by process and personnel stories. They always confer ridiculously exalted status on consultants, rewarding them with outsize responsibility when they win and disproportionate blame when they lose.*As vice chairman of Public Strategies and president of Maverick Media, Mark McKinnon has helped meet strategic challenges for candidates, corporations and causes, including George W. Bush, John McCain, Governor Ann Richards, Charlie Wilson, Lance Armstrong, and Bono.
And Washington wants a pound of flesh. The media feeds on conflict. They want an admission from the president that things are not going well. And they always read a personnel change as a white flag. And it doesn’t matter that in this case nobody was thrown under the bus. As Axelrod told ABC News: “I think that the reaction to it has been overblown, but I know that Washington loves the shakeup story. Washington loves the ‘When are we going to throw a body out?’ story. That's not how we roll.” [...]Now, here’s the catch. Team Obama will get a short grace period, during which they’ll need to show results. Success will depend on showing real and fundamental changes in policy and governing. Plouffe is a campaign guy, which is a little problematic; some will interpret his hiring as an attempt to apply a political fix to policy problems.
But Plouffe does have the right stuff. And he will help get operations outside the White House better coordinated. He has great political antennae and will help anticipate and avoid disasters like Massachusetts. Or he’ll become the next body they throw into the propellers.