Obama to be 1st president to appear on Univision’s Sunday public affairs show

By GottaLaff

Sí que puede!

[President Obama] is passing over Fox News Sunday in favor of Univision’s Al Punto. While other presidents have appeared on Univision, Marcy Wheeler notes that this is the first time a president will be on Al Punto:

[...] And, as it turns out, the White House can justify blowing off Fox for Univision not just to reach out to Latinos rather than white racists. According to Univision’s corporate communications, Al Punto (531,000) does better than FNS (417,000) in the all-important 18-49 demographic (and has done so for the last 10 months), and it often beats CBS’ Face the Nation in that demo as well.

Smart move, especially the part about passing over ClusterFox.

Obama on Univision Awards

As promised. It's a rough cut, but if I find a better one I'll put it up.

WASHINGTON— President Barack Obama told the viewers of a popular Latin music awards show Thursday that they must "stay involved and make your voices heard" as the nation fights its way out of troubled times.

"I want you to know that I will always be listening and my administration is working hard so that we can expand opportunity for all Americans and reach that better day," the president said in a prerecorded message broadcast during the "Premio Lo Nuestro" show on the Univision Spanish-language television network.

(snip)

He wished the viewers good evening in Spanish and he celebrated the diversity of Latin music. The president closed by offering another line in Spanish. Translated into English, the president said, "And for all those nominees wondering if tonight is their night, let me just say, yes, you can!"

Obama to give bilingual speech on Univision

Wonder if he'll do better than this guy.

President Barack Obama will give a bilingual speech on Univisión's Premio Lo Nuestro music awards show Thursday night, the Spanish-language network said Wednesday.

The show will be broadcast live from the BankUnited Center in Coral Gables. The president will appear via video to give ''a message of hope and civic engagement,'' according to a Univisión press release.

Obama buys 30 minutes on Univisión

By GottaLaff

Obama owns Wednesday night (remember, he'll be on the Daily Show, too!):

Millions of Americans will turn on their televisions on Wednesday night to watch as Barack Obama enjoys the ultimate luxury in a presidential campaign: a half-hour of uninterrupted advertising time bought on several of the nation's largest television networks.

Many of them will be watching it in Spanish. Obama has used his financial might to buy a separate 30-minute block on Univisión, the country's largest Spanish language network -- a first in the history of presidential campaigns. The half-hour presentation is the latest element in a Spanish-language media blitz that experts say could change the fight for the Hispanic vote in the future.

'Buying a half-hour on Univision is like putting a Spanish language ad on the Super Bowl -- it almost doesn't matter what you say because the main message is to say `I know you're there and I recognize you,' '' said Roberto Suro, a founder of the Pew Hispanic Center and a professor with the University of Southern California's Annenberg School of Communication. ``Once you go that far, you can't go back because you've set certain markers for yourself. It's hard to imagine now that a Democratic candidate can not buy a half-hour on Univisión the next time around.''

By the way, Paddy tells me his "infomercials" will be close-captioned, too. BFCE!