The Polaroid Camera Is Back!!!

YEAH!!!! And we have that crazy ass Gaga chick to thank for it!!! Man, my day is def on the upswing.

Along with VHS and vinyl the Polaroid instant camera seemed destined for the scrap heap.
With the rise of digital photography the self-developing film became irrelevant and outdated.

But three years after the last Polaroid camera was made, it has been pulled from the brink of extinction.

Yesterday the Polaroid Corporation launched the Polaroid 300 - the new generation of instant camera.

The move defies all predictions about the future of photography and proves the enduring love for the iconic brand.

The Polaroid Project

Sad, but inevitable. More here.

The last Polaroid films expire next month. The Observer gave eight of today's leading photographers a Polaroid camera for a day and asked them to capture their final instant images.