Axelrod to Hold Private Messaging Session With House Dems On Selling Reform

By GottaLaff

Do this right, do this right, do this right...

In another sign that the White House will play a very hands-on role during the looming Congressional health care wars of August, senior Obama adviser David Axelrod is set to hold a private messaging session with House Dems tomorrow on the Hill, I’m told.

With a House Dem bill closer to reality, the battle will shift to a new phase: Selling it. [...]

“This meeting is MEMBERS-ONLY,” the email reads, meaning no press and no staff. [...]

As Nancy Pelosi put it today, “insurance companies are out there in full force carpet bombing” in a “shock and awe” campaign.

“We have a month where 256 members will be in their districts with a bill to sell,” a senior Dem aide tells me. “Axelrod is going to talk to them about getting out there and selling it. House Dems are going on the offensive in August.”

Don't blow it, don't blow it, don't blow it....

Keep it simple. Appeal to emotions. Repeat, repeat, repeat. In other words, do everything we begged you to do during the 2008 elections.