Wednesday, August 20, 2008

Poll-itics: Framing patriotism

By GottaLaff

See post below, then add this to buttress my point:

A new Greenberg Quinlan Rosner poll finds that more Americans rate Sen. John McCain as patriotic (74%) than Sen. Barack Obama, (56%).

However, when Obama "frames his idea of patriotism in terms that call on America to live up to its ideals and promise, respondents prefer his patriotism-centered argument over McCain's more traditional patriotic framing by 11 points.
Re-brand McCain, re-frame the message, Obama wins.

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