Obama Makes One Of The Most Expensive Ad Buys Ever

Rumoured before, now an actuality.

AdAge reports:

Sen. Barack Obama's campaign will be among the TV sponsors of NBC Universal's Olympics coverage. In the first significant network-TV buy of any presidential candidate in at least 16 years, the Obama campaign has taken a $5 million package of Olympics spots that includes network TV as well as cable ads.

The buy, AdAge editor Ken Wheaton emails, makes Obama the first candidate since Bob Dole in 1996 to go with national broadcast advertising.