VIDEO Snarkage: Sarah Palin Memoir - The Marketing Strategy

By GottaLaff

The Full Ginsburg does it again:

Newest marketing trend

To hell with BOGO, seems this is the new trend.

The details: "If you buy a suit from Jos. A. Bank during our $199 Sale from March 16, 2009 through April 9, 2009, and you lose your job during the period from April 16, 2009 through July 1, 2009, Jos. A. Bank will rebate the price you paid for the suit, up to a maximum of $199, and you may keep the suit. "

Be the change

By GottaLaff

We have another winner:

[...] Advertising Age, the bible of Madison Avenue, named the Obama campaign “Marketer of the Year” last fall, citing in particular its ability to brand itself. Obama beat out marketing heavyweights like Apple, Nike and Coors. And that was before he got elected.

Mr. Obama’s inaugural committee is now marketing a new version of the iconic “Hope” poster that became a phenomenon during the campaign and helped brand the candidate, certainly in the minds of the young.

The new poster was created by Shepard Fairey, the California street artist who created the original image.

He designed this one specifically for the inauguration. “Be The Change,” the poster instructs. It takes the now-familiar red and blue image of Mr. Obama and sets it against a backdrop of the Capitol and the White House.

Here's the original:

The new poster, unlike the old, is a limited edition — and the money goes to Mr. Obama’s inaugural committee.

Let's hope Obama's presidency is as successful as his marketing efforts.