Saturday, March 21, 2009

Ch-ch-Changes at MSNBC - "First Look" gone, "Maddow" re-air in

By GottaLaff

http://www.huffingtonpost.com/huff-wires/20081005/ap-on-tv-rachel-maddow/images/e6f1b952-8b4e-47ea-8212-9669f0361ea0.jpg
5 a.m.? People actually watch the Tee Vee Machine at 5-freakin' a.m.?

MSNBC has replaced, for now, its early morning newscast "First Look" [which aired at 5 a.m.] with a re-air of "The Rachel Maddow Show." [...]

An insider tells TVNewser the goal is to give "Morning Joe" the best lead-in possible.

In November, 2005 CNN replaced its 5am ET newscast "Daybreak" with a re-air of AC360 leading in to "American Morning." Fox News re-airs "The O'Reilly Factor" at 5am ET weekdays leading in to "Fox & Friends."

So they needed to give "Morning Joe" a boost. Can't imagine why. And this move also pits Rachel against Billo. Guess who MSNBC trusts...

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