Bailed-out firms reframe the B word (bonus)

By GottaLaff

Get a load of this (and it is a load):

During an internal conference call last week, advisers were warned not to call the awards bonuses because it would cause a PR headache:

“There will be a retention award. Please do not call it a bonus,” said James Gorman, co-president of Morgan Stanley. “It is not a bonus. It is an award. And it recognizes the importance of keeping our team in place as we go through this integration.”

Please do not call my middle finger a flip-off. It is not a flip-off. It is an expression of targeted passion.