Monday, September 29, 2008

Debate ratings numbers: African Americans highly engaged

By GottaLaff


50 million watched the debate, but that's a drop:
Nielsen just released its ratings for Friday's presidential debate.
  • The overall number of people who watched was surprisingly small (52.4 million) given the high numbers for the GOP and Democratic conventions. This was well below the 62.5 million who watched the first Bush/Kerry debate four years ago. This may be because Friday is the traditionally the second-lowest night of the week for watching television.
  • African American viewers continue to be highly engaged in the campaign. They had a rating of 19.5 vs. a rating of 18.1 for the entire population.

7 comments:

GottaLaff said...

The Thursday debate will be higher... It's a huge TV night, and it's Palin/Biden.

jane said...

Seems like the economy and the bailout will still be relevant topics on Thursday and such as.

GottaLaff said...

Yep, lol! They're off DIraq now and such as.

Ady said...

Jane, things such as that will be such fun to watch too!

Anonymous said...

but for every crowd in a bar, was that counted as one viewer?

once again, I watched pbs, so nielsen doesn't even count folks like me.

Nellcote said...

They still don't count pbs, cspan or tivos.

GottaLaff said...

You are not counted if you don't own a "Nielsen box" or some kind of gizmo that connects you to them.

Random viewing doesn't count, only viewers who have been told they are Nielsen raters.

I was contacted once, so I understand how this works, to some extent.

If you're one of a crowd at a bar, or anywhere else, you don't count unless it's YOUR TV set and YOU, the Nielsen repsonder, who are connected directly to Nielsen.

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