Monday, July 7, 2008

Old guy vs change: McCain, Obama images take shape

By Paddy


That's a meme we can believe in.

Ask people to blurt out their first words about the two presidential candidates and one in five say "change" or "outsider" for Barack Obama and "old" for John McCain, according to an Associated Press-Yahoo! News poll released Monday. Those are not only the top responses for each man but the ones used most often since January, when fewer than one in 10 volunteered those descriptions.

(snip)

"My husband and I are about the same age as McCain, and I don't think we'd be in a position to take this country in the direction it needs to go," said Rosemary Bates, 65, of Barre, Vt., an Obama supporter. "We've grown up in a different era. Something is not working and it needs to be changed."

Obama is seen as warmer and more empathetic, McCain stronger and tougher. When people are asked whether specific words and phrases apply to each man, the Democrat does 12 percentage points better for caring about "people like you" and is 11 points more likable. McCain has a 24-point edge as a military leader and is 9 points more decisive.


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